Social Media Policy

Online safety and social media policy

This policy has been developed to inform our club members about using social media (Facebook, Instagram, Twitter and all other social networking sites and forums) so people feel enabled to participate, while being mindful of their responsibilities and obligations. In particular, the policy provides practical guidance allowing all parties to benefit from the use of social media, while minimising potential risks and protecting those involved.

Managing online presence

Our online presence through our website and club social media platforms will adhere to the following guidelines:

  • all social media accounts will be password-protected, and at least 2 members of the club will have access to each account and password
  • the account will be monitored by at least two designated volunteers (appointed by the club committee) in order to provide transparency
  • the designated volunteers managing our online presence will, where necessary, seek advice from our designated welfare officer on safeguarding requirements
  • designated volunteers will remove inappropriate posts by club members, explaining why, and informing anyone who may be affected (as well as the parents of any children involved)
  • the club shall decline requests from children under 13 to join the club’s social media accounts
  • club members shall be made aware of who manages our social media accounts and who to contact if they have any concerns or wish to raise any issues
  • our members group will be set to ‘private’ so that only invited members can see their content
  • identifying details such as a club members home address, school name or telephone number should not be posted on social media platforms
  • any posts or correspondence will be consistent with our aims and tone as a club
  • permission for photographs or videos should be given before posting on social media

 Online behaviours

The code of conduct provides expected behavioural standards, this including behaviour on social media. Listed below are some specific “dos” and “donts” to consider before posting on social media.


  • Pause and think about what you are saying and the impact it might have
  • Be careful, respectful, and positive. You are personally responsible for what you post. If in doubt, don’t post it.
  • Think about your image – ‘what do I want people to think about me or my club?’
  • Consider who you are interacting with – you will likely come into contact online with under 18s. Familiarise yourself with safeguarding regulations in relation to engaging with under 18s.
  • Respect confidentiality on issues such as team squad information, club announcements, coaching advice, training sessions.
  • Remember that many different audiences will see your posts including current members, potential new members, children, member’s relatives, and friends.
  • Be smart about protecting yourself, your privacy, and confidential information. What you publish is widely accessible and will be around for a long time, so consider the content carefully and your privacy settings.


  • Post content that discriminates against individuals or groups on the basis of age, disability, gender reassignment, marriage & civil partnership, pregnancy & maternity, race, religion or belief, sex, sexual orientation.
  • Write anything on social media channels that you wouldn’t feel comfortable seeing in a newspaper or hearing on TV. Everything you write is treated as a direct quote. Ask yourself ‘Would I say this face to face with someone?
  • Speak negatively about fellow club members, competitors, officials or governing bodies. Never use slurs, personal insults, or obscenity. Be professional and respectful.
  • Post when you’re angry, upset, or your judgement is impaired in any way. Be very careful what you say, do and post because once it’s on a social media channel, it can go viral very quickly.
  • Engage in online disputes or allow family / friends to argue on your behalf.

What we expect from our club volunteers

  • volunteers should be aware of this policy and behave in accordance with it
  • volunteers should seek the advice of the designated welfare officer if they have any concerns about the use of the internet or social media
  • volunteers should communicate any messages they wish to send out to children to the designated individuals responsible for the club’s online presence
  • volunteers should not communicate with children via personal accounts
  • volunteers should not ‘friend’ or ‘follow’ children from personal accounts on social media and maintain the same professional boundaries online as they would in person when using club accounts
  • volunteers should make sure any content posted on public personal accounts is accurate and appropriate as club members may ‘follow’ them on social media
  • rather than communicating with parents through personal social media accounts, volunteers should choose a more formal means of communication, such as face-to-face, in an email or in writing, or use a club account or website
  • emails or messages should maintain the club’s tone and be written in a professional manner
  • volunteers should not delete any messages or communications sent to or from club accounts
  • volunteers should undertake all online safety training offered and gain a basic knowledge of the platforms and how to report or remove inappropriate content online
  • any concerns reported through social media should be dealt with in the same way as a face-to-face disclosure, according to our safeguarding procedure
  • at least one parent must be present during the delivery of any activities via video conferencing platforms at home
  • any delivery of activities to children via video conferencing platforms will be supported by an additional member of the club (even if they are not actively delivering) to ensure transparency
  • club members must not engage in ‘sexting’4 or send pictures to anyone that are obscene

 What we expect of club members

  • members should be aware of this online safety and social media policy and the behaviours set out within its content
  • we expect members behaviour online to be consistent with the guidelines set out in the code of conducts and anti bullying statement
  • members should take the necessary steps to protect themselves online. Children should adhere to the age restrictions set out by social media companies

What we expect of parents and carers

  • parents should be aware of this online safety policy and agree to its terms
  • parents should protect all children’s privacy online and think carefully about what content they share about our sport online, where they share it and who they’re sharing it with
  • we expect behaviour online to be consistent with the guidelines set out in the code of conduct for parents and carers

Policy breach

Club members who breach this policy (and other related policies) will receive a warning in the first instance. Perisistant breaches will be dealt with through the club’s Grievance and Displinary policy. 

Any breaches of a safeguarding nature will be addressed through the club’s Safeguarding Policy and where appropraite will be reported to UK Athletics.

Whilst the club will try to moderate social media posts, if you do have any concerns or would like to make a complaint please contact the club welfare officer or any senior committee member

Useful contact

  • Club welfare officers: Jayne Henderson,
  • UKA 07920 532552/
  • EA
  • NSPCC Helpline 0808 800 5000
  • Childline 0800 1111 /
  • The UK Safer Internet Centre

Anti-Bullying Alliance